Thought Partner

My partnership with you is built on trust and a deep understanding of your business context. I balance strategic thinking with practical execution, ensuring our work together delivers tangible results. Drawing from diverse industry experience, I maintain the highest confidentiality and professional integrity standards while fostering sustainable, long-term partnerships that drive growth and real value for you, your team, and your organisation.

Strategic Alignment for Leadership Teams

From Vision to Aligned Action

Imagine transforming your leadership team’s strategic vision into perfectly aligned action. Using Salesforce’s proven V2MOM framework, I help organisations break through complexity to create crystal-clear direction and accountability. Together, we’ll develop a powerful shared language for strategy and execution that cascades seamlessly through your organisation, turning high-level thinking into measurable results that drive meaningful change. Ready to unlock your team’s full potential?

Working with Jose-Luiz to roll out the V2MOM methodology has been a transformative experience for our organization. After spending a lot of time searching for the right tool, we are very happy with V2MOM. It’s simple yet incredibly effective in driving focused execution and alignment across our teams. Jose Luis, as both a leader and facilitator, has been amazing. His deep knowledge, business experience, and approachable, fun demeanor have made the process not only insightful but also enjoyable. The impact has been remarkable, leading to enhanced performance and a more cohesive team dynamic.

Peter Reynolds

CEO ThetaRay

JL supported me and my team in driving more alignment across different departments deploying the V2MOM method and he did a terrific job. He was really flexible and adapted easily to our changing needs and a newly formed team which was not familiar with the V2MOM process, while remaining a great facilitator and coach during the entire process. I would highly recommend working with him.

Martina Larkin

Chief Executive Officer, Project Liberty

Advisory Board and Non-Executive Director

Bridging Performance and Purpose in the Boardroom

Bring fresh perspective and proven expertise to your boardroom. With experience as a Board Observer for Salesforce Ventures’ European investments and service on UK non-profit boards, I offer unique insights that bridge commercial excellence with purposeful impact. My deep B2B SaaS industry knowledge, honed through direct involvement with high-growth ventures, helps boards spot opportunities, navigate risks, and create sustainable value through robust governance and strategic decision-making. Let’s strengthen your board’s capability to drive both performance and positive change.

C-Suite Support

Strategic Partnership for Executive Excellence

Are you looking for a trusted thinking partner to navigate the complexities of executive leadership? Through flexible, confidential one-to-one sessions, I offer C-suite leaders a structured space to explore challenges, test ideas and sharpen decision-making.

Drawing from three decades of technology industry experience, I provide practical insights across all dimensions of leadership – from strategic alignment and innovation to cultural transformation and operational excellence. Let’s work together to enhance your effectiveness and drive sustainable success, with support tailored precisely to your needs and schedule.

Success in today’s dynamic environment demands perfect alignment at the top. I specialise in bringing leadership teams together, creating a unified vision that drives purposeful action. Using the proven V2MOM framework – Vision, Values, Methods, Obstacles and Measures – developed by Salesforce founder Marc Benioff, I guide teams through a structured yet flexible process that creates clarity and accountability.

Through facilitated strategic dialogues, I help teams break through complexity to reach meaningful decisions. The V2MOM methodology ensures every leader understands not just where we’re heading (Vision), but why it matters (Values), how we’ll get there (Methods), what might stand in our way (Obstacles), and how we’ll track progress (Measures). This systematic approach transforms high-level strategy into actionable plans, ensuring your organisation can effectively navigate change and transformation initiatives.

By implementing this battle-tested framework, your leadership team will develop a shared language for strategy and execution, making it easier to cascade objectives throughout the organisation whilst maintaining alignment with your core purpose and values.

As a seasoned board advisor, I offer an independent voice that challenges conventional thinking and illuminates new possibilities. My deep B2B SaaS industry knowledge, honed through direct involvement with high-growth ventures, allows me to spot emerging trends and potential risks that others might miss. I work collaboratively with board members to strengthen their decision-making processes, implement robust governance frameworks, and develop strategies that create sustainable value.

Having served as a Board Observer for Salesforce Ventures’ European investments and as a board member for two prominent UK non-profits, I bring a unique blend of commercial acumen and financial and operational expertise to your boardroom. This dual perspective enables me to guide organisations in balancing focus with performance whilst maintaining rigorous governance standards.

My experience spans the dynamic world of technology investments and the purpose-driven non-profit sector, enabling me to help your organisation navigate the increasing demands for commercial success and positive societal impact.

Leadership can be exhilarating and solitary. As your dedicated strategic thought partner, I provide a confidential space for leaders to explore challenges, test ideas, and strengthen their decision-making. Through regular one-to-one sessions, we work together to enhance your effectiveness across all dimensions of executive leadership, from stakeholder management and board relations to business model innovation and operational excellence.

Drawing from over three decades in the technology industry, I bring practical insights to your most pressing challenges. Whether you’re navigating market transitions, implementing cultural change, or scaling operations, our sessions provide structured thinking time to clarify priorities and develop actionable strategies.

This flexible, hourly-based service can be tailored to individual C-suite members or extended to your leadership team. Areas we might explore include:

Strategic decision-making and stakeholder alignment
Business model innovation and growth strategies
Market positioning and competitive advantage
Succession planning and organisational design
Crisis management and critical decisions
Performance metrics and accountability frameworks
Cultural transformation and team dynamics

The frequency and focus of our sessions adapt to your needs, ensuring you have the right support at the right time to drive sustainable business success.

Every leader needs a trusted confidant who understands the weight of executive decisions. As your strategic thought partner, I serve as your dedicated sounding board, offering confidential, one-on-one counsel whenever needed. My experience spans stakeholder management, board relations, and crisis management support for time-critical decisions